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Promotional Material

Promoting Bond films has always been big buisness. Ian Fleming used many real products in the Bond books and the films are no different. Here are just some of the items produced as part of promoting and the product placement in the Bond films throughout the years.

Live and Let Die Centurion motorcycle helmets advert (Taken from Motorcycle Mechanics magazine, UK, 1973)
Moonraker promotional folding flyer (United Artists, US, 1979)
Saab 900 James Bond promotional flyer. This was produced after the release of John Gardner's Licence Renewed in which the car featured (Saab, UK, c.1981-82)
Shredded Wheat Octopussy coode card and badge shown in the advert below (Shredded Wheat / P&P Promotions, UK, 1983)
Shredded Wheat advert to promote their Octopussy competition (Taken from Tiger magazine issue 16th July 1983)
Promotional Octopussy rubber placemat (Quick, Belgium, 1995). There are two others in the this set for The Man With The Golden Gun and GoldenEye
Promotional Octopussy plastic carrier bag (Karstadt Department Store, Germany, 1983)
CBS Fox Video advert for their A View To A Kill sweepstakes to win a set of James Bond videos (CBS Fox Video, US, c.1986)
Unigate promotional flyer to claim free cinema tickets to see The Living Daylights (Unigate Ltd., UK, 1987)
Packet of promotional GoldenEye batteries (Varta, Netherlands, 1995)
Varta batteries GoldenEye promotional flyer (Varta, Netherlands, 1995)
GoldenEye callcards flyer (Space Enterprise Ltd., UK, 1995)
Currys GoldenEye small competition flyer (Currys, UK, 1995)
Currys GoldenEye promotional booklet (Currys, UK, 1995)
Daily Mirror GoldenEye lottery flyer (Daily Mirror, UK, 1995)
Smirnoff GoldenEye gamecard (Smirnoff, UK, 1995)
Royal Navy Tomorrow Never Dies recruitment postcard (Royal Navy, UK, 1997)
Heineken Tomorrow Never Dies promotional paper placemat (Heineken, US, 1997)
Small Heineken Tomorrow Never Dies promotional card (Heineken, US, 1997)
Heineken Tomorrow Never Dies small folding flyer (Heineken, Netherlands, 1997)
Ericsson promotional James Bond Music Collection including The Best of James Bond 30th Anniversary Collection CD and the Sheryl Crow Tomorrow Never Dies theme single (Ericsson, Europe, 1997)
Ericsson small promotional boxed Tomorrow Never Dies pop-up alarm clock - part of their Ericsson Made | Bond Approved series (Ericsson, Europe, 1997)
Ericsson Tomorrow Never Dies promotional flyer to advertise their Ericsson Made | Bond Approved series (Ericsson, UK, 1997)
Folding promotional flyer in cardboard sleeve for the James Bond filofax (Funfax, UK, 1999)
The World Is Not Enough Energizer batteries competition flyer (Energizer, UK, 1999)
O Mundo Não Chega (The World Is Not Enough) Energizer batteries competition flyer (Energizer, Portugal, 1999)
The World Is Not Enough John Smith's promotional CD including screensavers and behind the scenes footage (John Smith's, UK, 1999)
The World Is Not Enough Calvin Klein competition flyer (Calvin Klein, UK, 1999)
The World Is Not Enough Virgin Megastores competition flyer (Virgin, UK, 1999)
Licence To Thrill - The James Bond Ride at the London Trocodero promotional flyer (Mark Watty & Company, UK, 1999)
Philips James Bond DVD promotional Licence to sell flyer (Philips, UK, 2000)
Die Another Day Heineken small boxed pocket torch (Heineken, Hong Kong, 2002)
Die Another Day desk lamp in the shape of a Heineken can (Heineken, Hong Kong, 2002)
Die Another Day Aristoc competition flyer (Aristoc, UK, 2002)
Die Another Day Kodak competition flyer (Kodak, UK, 2002)
Die Another Day Odeon Cinemas popcorn box (Odeon, UK, 2002)
Die Another Day Cineworld popcorn bag (Cineworld, UK, 2002)
Die Another Day Japanese chirashi flyer (Japan, 2002)
Die Another Day Revlon competition folding flyer (Revlon, US, 2002)
Die Another Day Omega promotional and competition folding flyer (Omega, Europe, 2002)
Die Another Day Omega Seamaster 300 M folder containing info sheets and promtional images (Omega, Europe, 2002)
The Mail Die Another Day promotional CD with behinds the scenes footage from the film (The Mail, UK, 2002)
40 Years of Bond, James Bond DVD - clips from the past 40 years of the films (The Mirror, UK, 2002)
Sony Casino Royale promotional flyer (Sony, UK, 2006)
Persol sunglasses large promotional cards to promote their use in Casino Royale (Persol, country unknown, 2006)
Pair of National Lottery Casino Royale scratchcards with the chance to win £70,007 (Camelot, UK, 2006)
News of the World 00-Heaven Casino Royale promotional CD with behinds the scenes footage from the film (News International, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional postcard (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional flyer (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional bag (O2, UK, 2006)
Promotional pack of Smirnoff Casino Royale playing cards (Carta Mundi / Smirnoff, Belgium, 2006)
Promotional pack of Ford Casino Royale playing cards (Carta Mundi / Ford, Belgium, 2006)
The Sun Casino Royale £1 million poker scratchcard (News International, UK, 2006)
Odeon Cinemas Casino Royale promotional postcard (Odeon, UK, 2006)
WHSmith Casino Royale gift card (WHSmith, UK, 2006)
Quantum of Solace promotional Coke Zero popcorn box (Goldenlink, Thailand, 2008)
Quantum of Solace set of nine promotional postcards (Peek & Cloppenburg, Germany, 2008)
02 and Sony Ericsson Quantum of Solace promotional flyer (O2, UK, 2008)
02 Blue magazine with Quantum of Solace cover and article (O2, UK, Issue.13, October 2008)
Sony Quantum of Solace 'Sharpen Your Senses' promotional flyer (Sony, UK, 2008)
Pair of National Lottery Quantum of Solace scratchcards with the chance to win £70,007 (Camelot, UK, 2008)
Quantum of Solace Cineworld popcorn bag (Cineworld, UK, 2008)
Quantum of Solace Bond Girl 007 fragrance tester flyer (Avon, UK, 2008)
Promotional flyer for the Bond and Beyond season held at the British Film Institute from 9th April to 31st May 2009 to celebrate the centenary of Albert R. Broccoli (BFI, UK, 2009)
Sony Xperia S Skyfall promotional flyer (Sony, Argentina, 2012)
O2 stores Skyfall promotional Shop magazine (FutrePlus, UK, October 2012)
Coke Zero Skyfall promotional cinema cardboard drinks cup (Coca Cola, UK, 2012)
East Coast Trains magazine with Skyfall special to advertise the release of the film on DVD (East Coast Trains, UK, February 2013)
Spectre plastic drinks cup and straw given away at Odeon Cinemas as part of a meal deal at the time of the films release (Odeon, UK, 2015)
Spectre Jimmy's popcorn box (Jimmy's, Belgium, 2015)
Vodaphone promotional magazine with Spectre 'Made for Bond' campaign cover and info inside - featuring Naomie Harris and the Sony Xperia Z5 (Vodaphone, UK, October 2015)
Inside Vue magazine with Spectre cover and article (John Brown / Vue Entertainment, UK, October 2015)
Behind the Scenes DVD special given away with copies of The Mail on Sunday (The Mail on Sunday, UK, 18th October 2015)
Spectre Heineken promotional 'Open Bond's World' shelf hanger (Heineken, Argentina, 2015)
Set of four postcards to promote the release of Spectre on the Sky Store (Sky/Boomerang, UK, 2016)
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