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Promotional Material

Promoting Bond films has always been big buisness. Ian Fleming used many real products in the Bond books and the films are no different. Here are just some of the items produced as part of promoting and the product placement in the Bond films throughout the years.

Shredded Wheat Octopussy coode card and badge shown in the advert below (Shredded Wheat / P&P Promotions, UK, 1983)
Shredded Wheat advert to promote their Octopussy competition (Taken from Tiger magazine issue 16th July 1983)
Promotional Octopussy rubber placemat (Quick, Belgium, 1995). There are two others in the this set for The Man With The Golden Gun and GoldenEye
Promotional Octopussy plastic carrier bag (Karstadt Department Store, Germany, 1983)
CBS Fox Video advert for their A View To A Kill sweepstakes to win a set of James Bond videos
Packet of promotional GoldenEye batteries (Varta, Holland, 1995)
Royal Navy Tomorrow Never Dies recruitment postcard (Royal Navy, UK, 1997)
Heineken Tomorrow Never Dies promotional paper placemat (Heineken, US, 1997)
Small Heineken Tomorrow Never Dies promotional card (Heineken, US, 1997)
Ericsson promotional James Bond Music Collection including The Best of James Bond 30th Anniversary Collection CD and the Sheryl Crow Tomorrow Never Dies theme single (Ericsson, Europe, 1997)
Ericsson small promotional boxed Tomorrow Never Dies pop-up clock - part of their Ericsson Made | Bond Approved series (Ericsson, Europe, 1997)
Folding promotional flyer in cardboard sleeve for the James Bond filofax (Funfax, UK, 1999)
The World Is Not Enough Energizer batteries competition flyer (Energizer, UK, 1999)
The World Is Not Enough John Smith's promotional CD including screensavers and behind the scenes footage (John Smith's, UK, 1999)
The World Is Not Enough Calvin Klein competition flyer (Calvin Klein, UK, 1999)
The World Is Not Enough Virgin Megastores competition flyer (Virgin, UK, 1999)
Die Another Day Heineken small boxed pocket torch (Heineken, Hong Kong, 2002)
The Mail Die Another Day promotional CD with behinds the scenes footage from the film (The Mail, UK, 2002)
40 Years of Bond, James Bond DVD - clips from the past 40 years of the films (The Mirror, UK, 2002)
Persol sunglasses large promotional cards to promote their use in Casino Royale (Persol, country unknown, 2006)
Pair of National Lottery Casino Royale scratchcards with the chance to win £70,007 (Camelot, UK, 2006)
News of the World 00-Heaven Casino Royale promotional CD with behinds the scenes footage from the film (News International, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional postcard (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional flyer (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional bag (O2, UK, 2006)
Promotional pack of Smirnoff Casino Royale playing cards (Carta Mundi / Smirnoff, Belgium, 2006)
Promotional pack of Ford Casino Royale playing cards (Carta Mundi / Ford, Belgium, 2006)
The Sun Casino Royale £1 million poker scratchcard (News International, UK, 2006)
Odeon Cinemas Casino Royale promotional postcard (Odeon, UK, 2006)
Quantum of Solace promotional Coke Zero popcorn box (Goldenlink, Thailand, 2008)
Pair of National Lottery Quantum of Solace scratchcards with the chance to win £70,007 (Camelot, UK, 2008)
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