Red wedge

Like heavens above me...

1977 saw the release of Roger Moore’s third outing as James Bond in the film that gave us bright yellow ski suits, a steel-toothed Jaws, an underwater Lotus, XXX, submarine swallowing tankers and that Union Jack parachute jump, The Spy Who Loved Me. There was plenty of memorabilia to accompany this one, especially on the toy front with various versions of the famed Lotus Esprit, including one produced in America that was designed specifically to be played with underwater. Here’s just some of the merchandise available from 1977 onwards to tie-in with the film. Nobody does it better...

Agente 007 La Spia Che Mi Amava (The Spy Who Loved Me) fotobusta poster (United Artists, Italy, 1977)
The Spy Who Loved Me souvenir brochure (Maker unknown, Japan, c.1977). This is kindly signed by Shane Rimmer who played Captain Carter in the film.
Small Der Spion, Der Mich Liebte (The Spy Who Loved Me) brochure (Neuer Filmkurier, Austria, 1977)
The Spy Who Loved Me souvenir brochure (George Fenmore Associates, US, 1977)
The Spy Who Loved Me soundtrack gatefold sleeve LP (United Artists Records, UK, 1977)
The Spy Who Loved Me soundtrack LP (United Artists Records, US, 1977). This is kindly signed by Caroline Munro who played Naomi in the film.
Themes from 007 Series by The Film Studio Orchestra (Victor, Japan, c.1977)
Music from The Spy Who Loved me and other great James Bond Thrillers by the Film Festival Orchestra (Springboard, USA, 1977)
All About James Bond 007 Superpak - original soundtrack recordings from all the Bond films up to and including The Spy Who Loved Me (United Artists Records, Japan, 1977) - comes with nice pull-out info sheets
The World of 007 James Bond (CBS Records, Japan, 1977)
The History of 007 James Bond (Warner Bros. Records, Japan, c.1977)
Carly Simon Nobody Does It Better from The Spy Who Loved Me (L'Espion Qui M'Aimait) theme single (Elektra Records, France, 1977)
Carly Simon Nobody Does It Better from The Spy Who Loved Me (Der Spion Der Mich Liebte) theme single (Elektra Records, Germany, 1977)
Carly Simon Nobody Does It Better from The Spy Who Loved Me theme single (Elektra Records, Japan, 1977)
Carly Simon Nobody Does It Better from El Espia Que Me Amó (The Spy Who Loved Me) theme single (Elektra Records, Spain, 1977)
Carly Simon Nobody Does It Better from The Spy Who Loved Me (La Spia Che Mi Amava) theme single (Elektra Records, Italy, 1977). This copy is signed by Valerie Leon who starred as the Sardinian hotel receptionist in the film
Bond 77 and Ride To Atlantis themes from The Spy Who Loved Me (United Artists Records, Italy, 1977)
Bond 77 and Ride To Atlantis themes from The Spy Who Loved Me (United Artists Records, Japan, 1977)
Bond 77 and Ride To Atlantis themes from The Spy Who Loved Me (United Artists Records, UK, 1977)
Bond 77 and Ride To Atlantis themes from The Spy Who Loved Me (United Artists Records, Netherlands, 1977)
Nobody Does It Better from The Spy Who Loved Me sheet music (United Artists Publishing Group/Big 3, US, 1977)
James Bond Lotus Esprit from The Spy Who Loved Me - model no. 269 with firing missiles (Corgi, UK, 1977)
Stromberg helicopter from The Spy Who Loved Me - model no. 926 with firing missiles (Corgi, UK, 1977)
James Bond Lotus Esprit from The Spy Who Loved Me - model no. Junior 60 (Corgi, UK, 1977)
Stromberg's Jet Ranger from The Spy Who Loved Me - model no. Junior 3 (Corgi, UK, 1977)
Lotus Esprit and Stromberg's Jet Ranger in The Spy Who Loved Me packaging model no. Junior E2529 (Corgi, UK, 1977)
Corgi catalogue from 1978 showing the range of James Bond related vehicles they were producing (Corgi, UK, 1978)
James Bond 007 Lotus Esprit Amphibious Car (AHI, US, 1978)
James Bond Lotus Esprit from The Spy Who Loved Me - model no. Junior 60 (Corgi, UK, 1981)
James Bond Lotus Esprit from The Spy Who Loved Me - model no. 269 with firing missiles (Corgi, UK, 1981)
Corgi Lotus Esprit on tall Roger Moore backing card produced for the US market - model no. 60 (The Mettoy Co. Ltd., UK, 1982)
James Bond 007 Micro Machines Collection 1 - The Spy Who Loved Me (Galoob, US, 1995)
James Bond Collection 007 Corgi Classics Lotus Esprit and Jaws figure set - model no. 65001 (Corgi, UK, 1997)
James Bond Collection 007 Corgi Classics Stromberg Helicopter and Naomi figure set - model no. 65501 (Corgi, UK, 1998)
The Definitive Bond Collection The Spy Who Loved Me Stromberg Helicopter - model no. CC04101 (Corgi, UK, 2001)
James Bond Lotus Esprit from The Spy Who Loved Me limited edition model produced by Spy Guise as part of the 40th anniversary of the Bond film series - model no. USS00012 (Corgi/Spy Guise, US, 2002)
Set of seven cars produced as a promotion by Walmart at the time of the release of Die Another Day on DVD. The set included the Hispano-Suiza from Moonraker, the Toyota 2000GT from You Only Live Twice, the AMC Hornet from The Man With The Golden Gun, the Lotus Esprit from For Your Eyes Only, the Aston Martin V12 Vanquish from Die Another Day, the Sunbeam Tiger from Dr No and a limited edition version of the Lotus Esprit from The Spy Who Loved Me (Johnny Lightning, US, 2002)
Set of five James Bond cars given away in 2008 by Shell petrol stations in the UK to promote the release of Quantum Of Solace - the set included the Sunbeam Alpine 5 from Dr No, the Aston Martin DB5 from Goldfinger, the Lotus Esprit from The Spy Who Loved Me, the BMW Z3 Roadster from GoldenEye and the Aston Martin DBS from Quantum Of Solace (Shell, UK, 2008)
Set of ten James Bond cars as part of a promotion in Mexico. Five different cars were featured in packaging using two variations of the film poster artwork. The cars included were the Sunbeam Alpine from Dr No, the Aston Martin DB5 from Goldfinger, the Lotus Esprit from The Spy Who Loved Me, the BMW Z3 from GoldenEye and the Aston Martin DBS from Quantum Of Solace. The second Lotus Esprit model is kindly signed by Caroline Munro who played Naomi in that film. (Waldos Dollar Imports, Mexico, 2010)
Set of eight large motorized cars produced as a promotion to celebrate the 50th anniversary of the Bond film series – the set included the Aston Martin DB5 from Goldfinger, the Toyota 2000GT from You Only Live Twice, the Aston Martin V8 Vantage from The Living Daylights, the BMW Z8 from The World Is Not Enough, the Aston Martin DBS from Casino Royale, the Lotus Esprit from The Spy Who Loved Me, the Q Boat from The World Is Not Enough and the Acrostar from Octopussy (Suntory Coffee, Japan, 2012)
Lotus Esprit from The Spy Who Loved Me and Aston Martin DB5 from Goldfinger (Hot Wheels/Mattel, US, 2014)
A set of five James Bond vehicles produced as a promotion in WalMart stores - the set includes the Aston Martin DBS from Casino Royale, the Mustang Mach 1 from Diamonds Are Forever, the Lincoln Continental from Goldfinger, the Aston Martin DB5 from Skyfall and the Lotus Esprit from The Spy Who Loved Me (Hot Wheels/Mattel, US, 2015)
Two versions of the Lotus Esprit from The Spy Who Loved Me - model no. HW Workshop 219/250 (Hot Wheels/Mattel, US, 2015)
Toyota 2000GT from You Only Live Twice and Lotus Esprit from The Spy Who Loved Me (Hot Wheels/Mattel, US, 2015)
1976 Lotus Esprit S1 from The Spy Who Loved Me in blister pack (Johnny Lightning, US, 2020)
The Spy Who Loved Me original motion picture soundtrack (EMI/Capitol Records, US, 1991)
The Spy Who Loved Me original motion picture soundtrack (EMI/Capitol Records, EU, 2003). This is the remastered version.
Photoplay magazine with The Spy Who Loved Me cover and article (The Argus Press Ltd., UK, April 1977)
Photoplay magazine with The Spy Who Loved Me cover and article (The Argus Press Ltd., UK, August 1977)
Film Review magazine with The Spy Who Loved Me cover and article (EMI Cinemas Ltd., UK, Vol.27 No.8, August 1977)
Continental magazine with The Spy Who Loved Me cover and article (Associated Magazine Distributors Ltd., UK, Vol.24 No.9, July 1977)
Look-in magazine with The Spy Who Loved Me cover and article (Independent Television Publications Ltd., UK, No.28, 9th July 1977)
Set of four promotional glasses - the set features The Spy Who Loved Me, Moonraker, For Your Eyes Only and A View To A Kill (Popeye's Restaurants., US, c.1985)
MI5 Secret Agent Invisible Writing Kit with The Spy Who Loved Me ticket competition (Platignum, UK, 1977)
Limited edition Revlon individually packaged make-up sets inspired by From Russia With Love, Diamonds Are Forever, The Spy Who Loved Me and GoldenEye. Each set contains a bottle of nail varnish, lipstick and eye shadow (Revlon, US, 2002)
The Spy Who Loved Me child's t-shirt (St Michael, UK, 1977)
The Spy Who Loved Me Lotus promotional t-shirt (Lotus, UK, 1977)
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